This investment orientation forces long-term, careful thinking. A venture services firm can not take on any work that walks in the door. Similar to a VC, a venture services firm has a criteria that maps to its expertise and investment thesis, and every engagement is measured against this criteria. Applying this filter results in partnerships that make sense for both parties. The non-technical management team gets a partner that knows their business, thinks long-term, and is vested in generating value.
The venture services firm is the closest thing to building the awesome in-house team that is the VC/PE playbook. It matches closely in comparison: 1) the team is experienced and high quality; 2) the team is committed to the long-term; 3) the team is foregoing current income for future gain.
What that means for the client
is that they're working with a partner committed to the success of their product/company over the long term, not a vendor working for monthly profit.
Today, all companies compete on software. The challenges of recruiting, managing, and retaining an in-house team have grown exponentially, but outsourcing to a vendor means interests are rarely aligned.
In an economy with those two competing trends, venture services offers a middle-way — and for the non-technical management team
with big visions but limited capital and digital expertise, the middle-way is exactly the solution they need.